Virginia Lottery Unveils New State-of-the-Art Gaming App

(WFXR) – There’s a new gaming app that puts the lottery in the palm of your hand.

This new Virginia Lottery app will offset the rapid evolution of digital gambling in the Commonwealth.

“It’s not just a new app, it’s a new experience,” said Kelly Gee, acting executive director of the Virginia Lottery. “With a strategic goal to deliver the best possible customer experience and attract new digitally savvy customers, our partnership with WillowTree has allowed us to take the Virginia Lottery app to a new level and truly improve the interaction of our players with us.”

According to the Virginia Lottery, players on the app have the ability to play the following games:

  • Pick 3 and pick 4 with fireball
  • Cash 5 with EZ Match
  • power ball
  • Mega Millions
  • Cash 4 Life
  • Over 40 digital instant games equivalent to scratchers
  • Participate in promotional and second chance draws
  • Check winning numbers
  • Scan a ticket to see if you’re a winner

This state-of-the-art application was designed and developed by WillowTree.

“This app represents a huge leap forward in capabilities and user experience, allowing Virginians to play real-money iLottery games as a fully native mobile experience,” said WillowTree CEO Tobias Dengel. . “Mobile gaming is a huge industry, and this app gives Virginia Lottery the opportunity to enter that space and open up a new revenue stream. We know the Lottery has an important mission and this new app offers potential. of substantial growth in terms of support for K-12 education in the Commonwealth.

Online ticket sales began on July 1, 2020, and the Virginia Lottery recorded over $800 million in sales. This year’s fiscal year, the lottery reports reaching over $1.3 billion in online sales alone.

“Virginia Lottery has been a great partner,” Dengel added. “WillowTree has locations across the country, but our headquarters in Virginia has allowed us to work side-by-side with Virginia Lottery to navigate a regulated, super-complex experience and turn it into something competitive for the consumer. Together, we have built an innovative experience that meets the demanding expectations of today’s mobile consumer. »

If you plan to gamble online, you must be at least 18 years old and a resident of Virginia. If you want download the Virginia Lottery app, just go to the website.

About Stuart M. McFarland

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