UW students named to Forbes “30 under 30” list for the educational app

The founders of Kadama, the educational app, were on Forbes’ 30 under 30 list for education.

SEATTLE – Some University of Washington graduates are working to educate the future and they’ve just been recognized by Forbes for their success.

Kadama is considered the largest social media company in education.

The brand’s millions of subscribers on social media platforms like TikTok have racked up more than half a billion views.

Kadama is tackling the increasingly complicated education system that attempts to keep students educated and engaged during a pandemic.

The need for additional support like tutoring has skyrocketed, and this is where Kadama takes over. It is a virtual learning app that aims to make learning fun.

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The app connects students in need of assistance with tutors who are verified by a background check. Students sign up and post a message about what areas they need help with and how much they would like to spend per hour.

Tutors respond according to their expertise and availability. It is that simple.

Amin Shaykho is one of the three founders and says their experience as struggling students is what made this app so relevant right now.

“Some students are panicking because they have a big test coming up. It is then that they can count on Kadama to quickly put them in contact with a tutor who can help them. From math to biological coding to English, Kadama connects people who want to learn with experts who can teach them, ”he explained.

Shaykho said most tutors are students as well, and they find common ground makes tutoring easier.

“Many of our subject matter experts are college students looking to work to help pay for their education, and we’re finding that being closer to age helps bond quickly,” Shaykho said.

A unique touch to the service is that it is live 24/7.

Shaykho said, “We’ve seen students say they need help with something like chemistry in the middle of the night, and we’re able to quickly connect with an online tutor who is ready to jump in. Amin shares a modest Bellevue office with the UW Huskies and co-founders Marwan El-Rukby, 21, and Dani Shaykho, 19.

Marketing for Kadama is certainly unique: a reverse engineered approach that allows online audiences to experience them organically.

The trio have taken advantage of social media to build their brand and post life-hack-style videos that they believe form a relationship with viewers. Eventually, they might consider trying the app.

Kadama has always been ranked high in the App Store (reaching number 2) and is free to download on iOS and Android.

The Kadama team was recently honored by Forbes in the ’30 under 30′ list for education and for a special category honoring the youngest founders who ‘make an impact from a young age’.

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