Moon, a UK-based startup focused on adolescent health and wellbeing, has raised £600,000 in pre-seed funding to launch its app and support young people aged 11-17 on their journey to life. ‘adulthood. Participants in this round include Maria Ro and Kirsten Connell of Octopus Ventures and Miruna Girtu of Syndicate Room.
Launched today, the new app is the first of its kind in the UK market, according to the company. Her goal is to demystify teenage issues, which can be seen as embarrassing and can make teens feel alienated. Topics covered include menstruation, body positivity, gender, sexuality, mental health, skincare, and more. The app also allows users to track their periods, moods or feelings to identify trends and better understand their body and emotions. The luna app is free, available for teenagers, but also their parents, guardians and teachers to comprehensively support young people during these formative years.
Luna was founded by Jo Goodall and Jas Schembri, who realized that sex education as taught in schools today is simply not enough. As teenagers, the founders’ only access to teen health education was either through PSHE classes at school or by turning to the pages of Shout & Bliss’s Agonizing Aunt sections. to see if anyone else was going through the issues they were having. Fast forward to 2022, PSHE is largely the same. When asked, a 3/10 is how teenagers rate school education on topics related to adolescence and adolescent health. The government sets the curriculum and schools can interpret it as they wish based on their resources. This means that the level of health and wellness education is incredibly varied across the board, which Goodall and Schembri witnessed when visiting several schools and in Schembri’s role as governor of ‘school.
Of course, parents also have a huge role to play, but there are still things teens don’t want to talk to them about. Generation Alpha is the first all-digital generation; 88% of teens today use online sources such as Google and social media to fill in the gaps, bypassing their parents and teachers. They go online to educate themselves, self-diagnose with content that is not suitable for their age group, which can be very harmful and dangerous. The role of social media throughout their lives can encourage unhealthy levels of comparison or self-doubt and doesn’t feel like a ‘safe space’. It is this lack of space for proper education and open conversation for teens that makes Goodall and Schembri so passionate that an inclusive community to support teens is essential to help avoid alienation and the spread of misinformation. regarding adolescence.
When asked about luna’s future plans, co-founder Jas Schembri is now focused on growth and internationalization. She shares, “We raised the funds a few months ago with the intention of building and launching the app. The goal for us in the coming months will be to raise a seed round so that we can take luna mondial – reaching as many teenagers as possible.
The moon app is available for iOS and Android starting today.