New analysis identifies significant issues on websites across multiple industries, putting companies at risk of breaches and non-compliance
REDWOOD CITY, CA., October 19, 2022 /PRNewswire/ — LOKKER, a provider of enterprise data privacy and compliance solutions, today launched its second annual research report detailing global online data privacy risks. His latest research analyzed 170,000 websites around the world, identifying more than 5.1 million data privacy risks. The research comes at a pivotal time as businesses face both a boom in court case for data privacy breaches they are often unaware they are committing, and the need to comply with new privacy laws.
“Many organizations don’t know the extent to which they share data with third parties because they can’t see what’s going on behind the scenes in the browser, let alone control it,” said Ian Cohen, founder and CEO of LOKKER. “Without visibility into privacy risks imposed by third parties, organizations are exposed to a growing number of class action lawsuits alleging violations of current and future laws. California, Utah, Virginia, Connecticut and Colorado. We view the recent explosion of data privacy lawsuits as the start of an expansion of US regulatory actions, much like GDPR enforcement in Europe. Getting control of website browser data privacy has never been more urgent for businesses.”
Key takeaways from LOKKER’s latest report include:
The web browser is the new endpoint to defend
- Over 38,000 fingerprinting scripts lead to widespread consumer profiling, capturing information such as a person’s location, IP address, device type, installed fonts and other sound specifications. computer and its browser. This allows savvy data brokers to create profiles (“fingerprints”) that are continually enriched until a website visitor can be identified.
- More than 11,000 scripts have been written by well-known nation-state actors, the vast majority of Russia.
93% of online trackers come from Google (71.19%), Facebook (15.7%) and Microsoft (6%)
The major social media networks collect data from education, financial services and healthcare sites
- Analysis of educational sites in the United States (over 6,000 domains inspected) revealed that Facebook trackers are on 42% of sites, Microsoft on 15%, Twitter on 10%, and SnapChat and TikTok on 5% of sites .
- Of more than 5,000 hospital and health service sites, 40% have Facebook trackers, 13% have Microsoft trackers, 8% have Twitter trackers, and 6% have Pinterest trackers. Note, TikTok trackers were discovered on 5% of the sites analyzed.
- On Fortune 1000 website homepages, Facebook trackers were identified on 46% of sites, Microsoft on 31%, Twitter on 21%, and Pinterest on 11%.
- As for US financial services sites, Facebook is present on 36% of sites, Microsoft on 19% and Twitter on 10%.
“The growing number of class action lawsuits, growing consumer concerns about personal data privacy and the impending entry into force of data privacy laws in 2023 are increasing the pressure on organizations to take control of data privacy risks on their websites,” Cohen added. “Organizations have an immense responsibility to protect their customers and their business. It is critical that they mitigate these threats by not exposing consumers’ personal data to unauthorized third parties.”
For LOKKER’s full report that discusses these risks and their impacts in more detail, as well as how businesses can prepare to comply with the 2023 privacy regulations, visit https://lokker.com/wp-content/uploads/2022/10/LOKKER_OnlineDataPrivacyReport_Oct22.pdf