Ireland’s first influencing course could start this year

WANT to be Ireland’s top social media influencer?

Soon there will be a college degree for that.


New SETU University of Technology Set to Approve Degree in Social Media ContentCredit: Getty Images – Getty
The course is planned to be a four-year program


The course is planned to be a four-year programCredit: Alamy

The country’s first influencing course is set to start in Carlow in September 2023, according to a Business Post report.

The four-year degree will be available at the new Southeast Technical University (SETU) and aims to equip students with the skills needed to gain social media followers.

The content and social media creation course also includes business training and academic theory, according to the report.

A social media placement will also be included in the course.

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The degree has not yet been given the green light, but the final stage of approval is underway.

Dr Irene McCormick, Senior Lecturer in Media Studies, Teaching and Learning at SETU, told Business Post: “It’s about teaching people what’s behind it, making them more business, but also you are better at what you do if you understand the conventions. , if you understand the fundamentals of what you do.

Last summer, the college professor hosted a summer school for high school students, courtesy of IT Carlow.

She said: “There are huge numbers of media graduates now getting into media marketing, working in the online space because the vast majority of jobs are in the online space right now. It’s a booming area that, unless we lose all the power, won’t go away.

SETU is not the first university in the world to offer a degree on how to become a social media star.

In 2019, an Italian university created a three-year degree program on how to become an influencer.

In the United States, Duke University offers a class called building global audiences, known as the TikTok class.

And earlier this year, Tampere University of Applied Sciences in Helsinki, Finland launched a degree program providing professional training for social media influencers.

And here in Ireland, Coláiste Dhúlaigh, a further education college in North Dublin, launched a one-year social media course in 2021.

Social media users were quick to react that students will now be able to learn about it, though on the third level.

One Reddit user said, “What’s the lesson – being hot, desperate for attention, and loud and obnoxious?”

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However, others have been supportive of the course, with many agreeing that it will likely be a modernized version of a digital marketing degree.

One person said, “Colleges already offer courses in social media skills with marketing, so it’s not much different.”

Duke University in the United States already offers a course on how to become a TikTok influencer


Duke University in the United States already offers a course on how to become a TikTok influencerCredit: Getty Images – Getty

About Stuart M. McFarland

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