How to make your app / game successful in Thailand


Thailand is a huge market for games and apps, it’s the 20th most popular country overall, and more than half of the country’s population owns a smartphone. If you are looking to launch an app or game in the Thai market, you should know that the market has a lot of potential and it could earn you a huge profit, but before you take such a step, here are some things you should keep in mind. spirit for your app / game to be successful in the Thai market:

Do proper market research

You should do proper research before launching a game in any market and in Thailand competitive multiplayer games are very popular especially battle royals, massively multiplayer online role-playing games, online combat arena massive and very popular strategy games and they generate great income in Thailand. Some popular titles in these categories include PlayerUnknown’s Battlegrounds Mobile (PUBGM), Ragnarok M, and Mu Origins.

If you want to generate more revenue and user engagement, you need to target popular categories and include new in-game content and events related to Thai users through in-game updates.

If you want to launch an app / game, also make sure you have done proper market research beforehand. If you’re launching a Scrabble Word Finder app, be aware that it won’t be very popular in the area. Popular categories in the country include social, entertainment, and dating apps.

Optimize the app / game for mid-level devices

While most smartphone users in Thailand have moved on to better phones with better specs, the vast majority of users still own mobile phones that are mid-tier and usually have mid-tier specs. Internet coverage, including 3G and 4G, is strong in Thailand, but for some people the cost of Internet access is a big factor. You need to make sure to optimize your app / game for low end devices and high end devices.

For example, if you have developed an app consisting of a bunch of simple games like Scrabble, Words With Friends, etc., you keep both the original APK size and the total app size manageable. If your game is a graphics intensive game, then you should reduce and keep the total download app size under 1GB because anything over and most users would download it. Moreover, it should be optimized for phones with lower specs so that it crashes, hangs or has a bad user experience.

Use localized rates

Since most consumers in Thailand have lower incomes than other developed markets, it’s important that you keep prices localized. Instead of offering the packs in US dollars, you should present them in the local currency. For example, if you offer a starting package for $ 1, you should use the local currency and try to keep prices lower than in other markets.

Since memberships are new to Thailand, you also need to offer promotions and discounts to gain traction. For example, you can offer a free trial for a week to help consumers consider your offer.

Adapt to cultural nuances

Since Thailand is a huge market, you have to adapt to cultural nuances and include more local cultural things in the game. It will appeal to users as it has been designed especially for them. You can introduce in-game characters or costume that are similar to the local culture and this will inspire users to engage with your app or game.

You can also try another strategy, i.e. celebrate local celebrations and festivals in the game. You can introduce a new event in the game that reflects a local festival and it will make users more interested in the game. because it reflects their local culture.

Provide content in native language

You should also make sure that you provide the game content in the native language. If you are targeting the Thai market, you should not only translate the text into Thai, but also make sure that the design looks great in Thai. You should also avoid reducing the font size in order to fit the text as it might become unreadable and instead of translating entire sentences you can try using symbols and pictures to help shorten the length.

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About Stuart M. McFarland

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