Grameenphone’s MyGP app to feature in new book by Philip Kotler

MyGP, a Grameenphone flagship application that provides personalized content to users, will be featured in Professor Philip Kotler’s latest book titled “Essentials of Modern Marketing” (EOMM).

A Memorandum of Understanding was signed recently between Grameenphone, Northern Education Group (NEG) (Kotler Impact partner country) and Asiatic Mindshare Bangladesh, centering the manual.

The book will illustrate the success of Grameenphone in Bangladesh in local publishing which will inspire new era marketers to be inspired by the entrepreneurial spirit and social impact of business to do great things for the nation.

Currently, MyGP speaks as an instant digital partner to over 15 million monthly active users, fulfilling their basic self-service needs and enhancing their lives with numerous entertainment and lifestyle solutions within minutes. clicks.

The MyGP case study to be featured in “Essentials of Modern Marketing” will benefit thousands of graduate and undergraduate students, professionals, practitioners and executives in Bangladesh and other South Asian countries academically and intellectually.

The “Essentials of Modern Marketing” (EOMM) by Professor Philip Kotler and his associates will have printed copies and will also be available on later this year.

About Stuart M. McFarland

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