GoHenry Launches Money Missions, In-App Gamified Education, to Open New Era in Financial Education


Money Missions covers a comprehensive financial education program, including the basics of money, earning, saving, investing, responsible spending, credit, money safety, and more.
Money Missions are fun, interactive lessons designed to build confidence, literacy and curiosity in 6-18 year olds:

Assignments are developed with teachers and financial experts and mapped to age-appropriate education guidelines in the US and UK.

Kids watch animated videos, take quizzes, and earn points and badges while getting real experience with money.

Adapted to the age of the child, as children go through the missions, the levels are unlocked and adjusted to their age, skills and confidence.

“We’ve always had a simple mission to help kids be smart with money. With 60 million children and adolescents in the US and UK alone lacking adequate financial education, Money Missions is one of the ways we are closing this gap with a hands-on application experience to turn financial education into a fun and motivating activity. , and a rewarding way for kids to gain confidence with money. It’s a great addition to our innovative debit card, banking and payment features. With Money Missions, GoHenry will continue to be the place where children and teens learn the basics of personal finance and gain the financial skills they need for their future. said Alex Zivoder, CEO of GoHenry.

Research from the University of Cambridge shows that children form their attitudes and habits towards money by the age of 7, and 87% of teens find it difficult to make daily spending decisions. A recent GoHenry poll found that even among parents, 89% said they would have made better financial decisions if they had received financial education before the age of 18.

Dani, a parent who uses Money Missions with her 11 year old daughter as part of beta testing, says, “My daughter Ellie-Rose has already been using GoHenry for over a year and during that time she has learned to budget and save. . She loves using the new Money Missions and especially enjoys the way it is like a game with the videos and animations. She is willing to answer questions so that she can listen more and concentrate – she has a great sense of accomplishment after completing each assignment.

Backed by Edison Partners, Revaia (formerly Gaia Capital Partners), Citi Ventures and Muse Capital, GoHenry has raised $ 70 million from institutional and individual shareholders.

Money Missions represents the latest investment in GoHenry’s fintech products and services for families, including Teen Account, Eco Cards, Instant Peer Payments, and Giftlinks (which allows GoHenry members to receive cash as a gift from parents approved by relatives and friends).

To learn more about Money Missions and to sign up for GoHenry, visit GoHenry.com.

About GoHenry

Launched in 2012, GoHenry is a financial technology company with a simple mission to make every kid smart with money. The GoHenry Debit Card and Financial Learning App is designed for children ages 6-18. Parent & Child Apps provide tools to help kids learn more about money – earning, saving, spending responsibly, giving and more, all under parental supervision. The in-app Money Missions provide a fun, integrated financial education experience that provides kids with a rewarding and fun way to learn financial literacy.

GoHenry inspires a global movement of over 1.5 million members who firmly believe that being good with money is a vital skill. For more information, visit GoHenry.com or follow @gohenry on Twitter, Facebook and Instagram.

In the United States, the GoHenry card is issued by the Community Federal Saving Bank, a member of the FDIC, pursuant to license from Mastercard International.

In the UK, the GoHenry card is issued by IDT Financial Services Limited under license from Visa Europe. IDT Financial Services Limited is a regulated bank, licensed by the Financial Services Commission, Gibraltar. Headquarters: 57-63 Line Wall Road, Gibraltar. Registration number 95716.

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About Stuart M. McFarland

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