PHILADELPHIA (WPVI) — It was while hanging out with friends in New York that Ali Gorman says she got the idea that she now calls TruFaves.
She and her girlfriends exchanged recommendations on their favorite fitness classes, restaurants, books and podcasts. But, the next morning, they had trouble remembering all the ideas that had been shared.
Inevitably, information got lost, but an idea was born to create a fast, simple and secure platform where you could share all your favorite things with your most trusted entourage and ask for recommendations when you need them.
To make her dream a reality, Ali says she descended into a research rabbit hole, learning about startups, entrepreneurship and how to validate an idea.
She worked late into the night, after working all day as a health reporter at 6abc. Then when her son Grayson, now 3, arrived, she was working on the app after he had gone to bed.
She started to create a beta, raised funds from family, friends and angel investors, then got accepted into a tech acceleration program, chosen by serial techpreneur Jared Yellin from over 11,000 starter presentations.
Last month, Ali launched the TruFaves app. When she saw it approved on the Apple and Google Play stores, she says she literally got chills.
From Navy nurse to longtime TV health reporter, Ali Gorman can now call herself a techpreneur, the founder of a company she can run from home, with Grayson by her side.
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