Burger Patch today announced the launch of a new mobile application for immediate download. The new Burger Patch app marks another milestone in innovation for Northern California’s largest 100% plant-based burger chain, following the opening of the Kitchen of Innovation and Discovery Lab (kind lab) in April.
Along with the app comes the launch of an enhanced loyalty rewards program known as “Patch Points”. App users will receive 500 bonus points upon download, which will entitle them to a host of fun and unique rewards including discounts and free menu items. Users will receive patch points with orders placed for pickup or delivery in-app, in-store, and also on the upgraded online ordering platform at burgerpatch.com. The app will also leverage AI machine learning to help provide menu suggestions based on popular items and analytics and segmentation designed to target special offers to frequent customers based on their preferences.
The restaurant also announced its unique new Smashwrap menu items as the first creation to come out of the new type lab. Smashwraps are currently available exclusively through the Burger Patch digital ordering experiences on the app and website. The Smashwrap is a new, one-of-a-kind category that infuses fan-favorite ingredients, including plant-based proteins like Beyond Chicken and Beyond Beef, into a smashed, grilled, and double-grilled tortilla.
“We have a lot of freedom in our space to create,” says Burger Patch co-founder Phil Horn. “We are at the forefront of a rapidly growing movement for conscious and convenient eating, but we are still ahead with plenty of room for new menu items and customer-focused innovations designed to make delicious the transition to nostalgic herbal options. , familiar and transparent.
The new app can be downloaded for free from the Apple and Google Play stores. Within the app, users will find easy access to ordering all Burger Patch locations, order history, loyalty rewards, special offers and more, including a digital QR code to use to redeem and earn loyalty points for in-store orders.
The Sacramento-based concept has focused on disruptive innovation in the plant-based fast-casual space since its inception. The chain’s major moves off the menu have included the #GrilPower initiative for equality in restaurant leadership and serving as the Official 2021 Local Restaurant Partner for the SBD World’s Strongest Man contest. They were also the first plant-based chain to serve in an NBA arena at the Golden 1 Center. On the menu, one-of-a-kind seasonal items like the plant-based Pulled Patch and new Smashwraps appealed to both veggie and meat eaters. Forward-looking store designs also included convenient FastPatch exterior pick-up windows and the recently opened Type Lab.
Since launching with pop-ups in 2017 as the first in the region to serve Beyond Meat, Burger Patch has developed a loyal following of plant-based meat-eating and “veggie-curious” diners who have joined them in a mission to feed kindness for the planet, animals and the community, while opting for a cholesterol-free version of their favorite quick meals. Since opening, the restaurant and its guests have helped save over 35,000,000 gallons of water, over 50,000 animals, and generated over $50,000 in cash donations directly to local nonprofits by choosing a plant-based alternative.
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