The Apple TV app, which hosts Apple TV Plus, iTunes library purchases, and easy access to most shows from the other streams you watch, has changed the way users progress through their TV shows. current television and discover new ones.
Maddox notes that Apple TV Plus was the last service to add this “Up Next” line and is already removing it in favor of featured shows.
While you could say that bringing that “Featured” line helps you find new content – especially now that Apple is charging more for Apple TV Plus – it also puts the user experience to the side because the Cupertino company prefers to promote shows instead of showing users what they’re currently watching.
Although Maddox is running tvOS 16.2, which is currently in beta, it appears to be a server-side change, which means tvOS 16.1 users may soon see this new design change.
For iOS 16.1 users, “Up Next” is still the first line of the Apple TV app. With this future change, Apple is following other streaming services such as Netflix and Hulu in trying to help users discover new content in an effort to build user loyalty.
Along with this change and the recent price increase of Apple TV Plus, Apple is also adding more ads to the App Store. With more sponsored spots, the company saw itself in the middle of a controversy as it showed gaming apps even in searches for educational apps for kids.
tvOS 16.2 It is also said to bring useful new features to users, such as recognizing Siri who speaks with the virtual assistant.
The operating system is expected to be released in mid-December alongside iOS 16.2. BGR will report once we know more about these changes.
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